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Privacy Policy

Who we are

Our website address is:

What personal data we collect and why we collect it


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Contact forms

If you complete information in contact forms on this site, you provide us permission to use that information to contact you. We use technology that may enhance the personal information you provide us as a way for us to customize how we interact with you and what products or services you may be interested in. We do not sell or share your information. The information you provide resides in various tools we use for communication including, but not limited to our email marketing system and our customer relationship management platform. Each of those platforms is GDPR compliant.


If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.


We collect anonymous analytical data on every visitor to our website. We track interactions with our communications systems. We use this information to streamline our work and provide you just-in-time information we believe will help you. We may use these anonymous details such as number of visits, country of origin, time on page, etc. to share in our industry and help others connect better with their customers.

Who we share your data with

We do not share your information with anyone. We have technical tools connected that pass data back and forth because we haven’t found a single platform that’s robust enough and cost effective to use to provide you the level of service for which we’re known. This means that our computer programs talk to each other and synchronize some data. For instance, your name and email address may be in our CRM tool, our email marketing tool, and our payment platform. While this is technically “shared” information, it is still contained within our ecosystem. However, we do not have 100% control over the data security in each of those systems.

How long we retain your data

The simple answer – we retain your information as long as you will let us or it no longer has commercial use for us. We regularly purge data from individuals that no longer interact with us because that’s good business.

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, filled out a form, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Visitor comments may be checked through an automated spam detection service. We send your data to our email marketing platform, into our customer relationship management platform, and (possibly) into our payment platform.

Your contact information

Your contact information is stored in our customer relationship management tool, email marketing tool, and our payment platform tool. We do this so you get the information and products you request.

Additional information

How we protect your data

We work with tools that are GDPR compliant. We limit access to our marketing, communications, and payment platforms with 2FA authentication where practical and available. We encrypt data where possible.

What data breach procedures we have in place

We run regular diagnostics on our platforms that log access to our data. We regularly update our tools to the most recent versions to close security loopholes discovered in the industry.

What third parties we receive data from

We may receive additional information from LinkedIn, Stripe, Facebook, PayPal, and Google regarding your activities as a way to enrich your experience.

What automated decision making and/or profiling we do with user data

We automate everything we can to make better choices for you. If available to use, we may use the following demographic and psychographic indicators to make decisions and profile users to present them with information and offers most consistent with their needs:

  • activity, interest, opinion (AIOs)
  • attitudes
  • values
  • behavior
  • age
  • sex
  • education level
  • income level
  • marital status
  • occupation
  • religion

Industry regulatory disclosure requirements

We understand regulations change. We follow disclosure requirements in the United States and the Information Commissions Office in Europe.