6 Published Books · 4 Written for the AEC Industry
Books written from inside the profession.
Not theory. Not templates. Frameworks built from 36 years of delivering infrastructure, winning professional services work, and leading the teams that did both. Each book was written for a specific person with a specific problem. Find yours below.
For AEC Engineers & Project Managers
The Seller-Doer Playbook
Most design engineers spend their careers waiting for someone to hand them BD responsibilities — a number to hit, a client to call, a pursuit to lead. This book gives you the framework before someone hands you the problem. It covers the mindset shift, the opportunity-spotting system, the relationship-building approach, and the proposal strategy that turns technical professionals into seller-doers without turning them into salespeople.
25 chapters · Business development · Proposal strategy · Career growth
For Public Agency Leaders & Project Owners
Cracking the Design Consultant Code
Most design project failures happen before the first contract is signed. This book is written from the project owner’s side of the table — by someone who has been the consultant that should have been fired, and the owner who hired wrong and paid for it. It delivers a procurement framework built around the signals that actually predict consultant performance, not just credentials and proposal quality.
For public works directors, capital programs managers, and program delivery executives
For Technical Leaders & Rising Principals
The Results Revolution
Most leadership books are written to make you feel better about where you are. This one is written to move you. The dominant leadership model most AEC professionals absorbed — authority flows down, credit flows up — produces compliance, not commitment. This book names that model, replaces it with a servant leadership framework that is operationally specific, and gives technical leaders the tools to apply it in the environments where it actually gets tested.
Servant leadership · Team performance · Technical leadership · AEC firm culture
For Christian Entrepreneurs & Business Leaders
Rooted in Faith, Thriving in Business
Most Christian entrepreneurs run two separate lives — their faith life and their business life — and feel the weight of keeping them apart. This book makes the case that you don’t have to. Written in Bible study format, it covers faith-integrated brand identity, ethical decision-making, client relationships, and what it looks like to build a business that reflects who you actually are.
Bible study format · Faith-based business · Brand identity · Professional ethics
About the Author
Bradley Waldrop, PE is a licensed civil engineer with 36 years in AEC and public infrastructure. He has delivered over $8 billion in constructed infrastructure and sold nearly $1 billion in professional services. All six books are written from direct experience — not research, not case studies, not theory. The problems he writes about are ones he has lived.
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