AEC Copywriting & Web Development
Copy and websites built by someone who’s been in the room.
Most marketing agencies learn your industry from your website. We already know it — from 36 years of delivering infrastructure, winning professional services work, and leading the teams that did both.
Writing Services
Copy that wins work.
Your evaluators read hundreds of proposals. Generic copy gives them a reason to leave. We write in the specific language of public infrastructure, capital programs, and professional services. Every word earns its place.
What we write
Proposals & SOQs
Full proposal writing, SOQ narratives, project descriptions, and cover letters — structured to move evaluators and built around your actual project experience.
Website Copy
Service pages, about pages, team bios, and homepage copy — written to position your firm correctly for the clients you actually want.
BD Materials
Capability statements, leave-behinds, and qualification packages — written to open doors, not just fill folders.
Content & Thought Leadership
LinkedIn articles, blog posts, and technical content that builds your firm’s authority in the market.
How it works
Every engagement starts with a direct conversation — not a form submission.
Step 1 – Discovery Call
30 minutes. We learn your firm, your pursuit, and what good looks like to your evaluators.
Step 2 – Scope and Timeline
We confirm scope, deliverables, and turnaround. No surprises.
Step 3 – First Draft
You review. We revise. The standard is: would you be proud to submit this?
Web development
A website that earns the meeting.
Most AEC firm websites are digital brochures — team photos, project photos, and a mission statement nobody reads. We deliver authority websites that position your firm correctly, load fast, work on every device, and give project owners a reason to pick up the phone.
What’s included
Strategy & Structure
Site architecture, page hierarchy, and content strategy before a single page is built. The structure determines whether the site actually works.
Design & Build
Built on WordPress with a vetted, enterprise-grade theme — fast, flexible, and fully yours. No proprietary platforms, no monthly fees to keep your site live. Theme selection is based on your firm’s specific needs.
Copy
Every page written in the language of your market. Not placeholder copy dropped in later — real copy, written by the same PE who wrote the strategy.
SEO Foundation
Page titles, meta descriptions, schema markup, and sitemap submission. The technical foundation that makes your site findable.
Launch & Handoff
Full quality check, cache configuration, form testing, and a walkthrough so you can make basic updates without calling us every time.
Built on what we use.
We work exclusively on WordPress with a curated short list of themes that have proven track records, active development teams, and real support behind them. We don’t experiment on client sites.
Note: Waldrop Communications is a writing and content practice. Web development engagements are executed with vetted development partners under Bradley’s direct oversight.
WordPress (core platform)
Vetted theme (selected per project)
Rank Math SEO
(technical SEO from day one)
ShortPixel + caching
(image compression and edge caching)
Need strategy, not just execution?
If your firm has outgrown its operations, the problem isn’t your website. Waldrop Advisory works with AEC firm leaders on operations alignment, BD strategy, and principal succession.
Start a conversation
Ready to talk about a project?
Tell us what you’re working on and we’ll get back to you within one business day.